Baselworld 2019: Interview with Sascha Moeri, of CEO of Carl F. Bucherer
Sascha Moeri, CEO of Carl F. Bucherer, talks about his expectations of Baselworld 2019, the demands of today’s customers and the synergy of online and offline sales.
Mr Moeri, during the past weeks, Baselworld announced many new concepts and measures for the 2019 edition. What are your expectations of the show?
Sascha Moeri: Our expectations of the show are high. We are proud to be amongst the brands to participate in the upcoming Baselworld and excited to see how well the concepts and new ideas that the show management has proposed will be implemented and perceived by the public.
The industry is undergoing rapid changes. How do you perceive them? Where do they have the strongest impact?
Sascha Moeri: Yes, the industry is changing in many ways. Most prominently though in its distribution channels. The digital world is key, especially for the upcoming generation of watch enthusiasts, which is why e-commerce will become more and more important. Moreover customers today are more demanding and knowledgeable than ever and are challenging the industry to deliver products developed in a holistic way, according to their needs. Watches today need to be beautiful yet highly functional, high-end but reasonably priced.
How do you deal with these changes? How do you address them and how is this reflected in your products and through your distribution channels?
Sascha Moeri: The changes are offering new possibilities to get in contact with our customers. We have a strong network of traditional sales platforms, are happy to sell via the Bucherer e-commerce, and recently have opened our own first digital boutique with JD.com in China. In the future brands that are able to orchestrate online and offline touch points all together will be most successful, and we are definitely heading the right way.
Productwise we are offering a well-balanced portfolio of beautiful, innovative, highly functional manufacture timepieces, addressing a broad audience of watch lovers, always having in mind their specific needs. Being a family-run company further puts us in a highly competitive position as decisions are made quickly and executed fast. This allows us to also adapt to changes efficiently: An enormous privilege, and a big advantage.