Following the global success and enthusiasm met by its Watches Weekly sales, Sotheby’s is expanding its new, fast and dynamic format to host three online sales per week

Sotheby's Gears Up for Three Sales per Week

Following the Global Success of its New Online Format,

The Auction House Launches Two Additional Rolling Weekly Auctions

Together with the existing Hong Kong Sales, the Geneva and New York weekly auctions

provide young and established collectors from around the world with more opportunities to sell and buy some of the hottest watches on the market

Following the global success and enthusiasm met by its Watches Weekly sales, Sotheby’s is expanding its new, fast and dynamic format to host three online sales per week. In addition to the existing Hong Kong weekly sales, which have set a number of records since their launch in early April (see detailed results on p.2), two new rolling auctions, curated by the Geneva and New York teams, will be added this month. These seven-day auctions will present watch lovers with enhanced opportunities to sell and buy some of the most sought-after vintage and contemporary timepieces on the market.

Sam Hines, Worldwide Head of Sotheby’s Watches said: “The ‘Watches Weekly’ sales were introduced to provide great responsiveness to trends in the market and a swifter turnaround between appraisal and sale. We also wanted to embrace the collectors’ increased confidence to buy high-value pieces online. The overwhelming response and results achieved in the past month have demonstrated the relevance of this approach: the sales set many benchmarks, including a world record for a watch sold in an online auction. They also attracted collectors from around the world, many of whom were young, completely new to Sotheby’s and returned time and again to participate in the weekly sales. As we gear up for a new season of live auctions and continue to develop our private and online sales, we are excited to push ahead with more innovative formats which are in tune with the collectors’ needs and aspirations.”

Josh Pullan, Global Managing Director of Sotheby’s Watches added: “We constantly explore new ways to connect with watch collectors and respond to this evolving market. With weekly online auctions, we can prepare, inspect and offer watches for sale almost instantly using our digital capabilities. The launch of new sales out of Europe, the US and Asia will enable us to provide even swifter and broader services to buyers and sellers in key markets.”

From this month, the New York, Hong Kong and Geneva watch teams will each unveil a new selection of timepieces once a week: New York sales will kick off on Tuesdays, Hong Kong on Wednesdays and Geneva on Thursdays. These 7-day sales will present a varied range of property, from blue-chip names and models, to independent watch brands, themed sales and more. The aim is to feature a highly curated selection of around 15 watches and clocks every week, which collectors will be able to explore by category on a new dedicated platform on Sothebys.com/WatchesWeekly.

Schedule of Auction Opening Times

New York: Tuesdays | 10.30am EST

Hong Kong: Wednesdays | 10.30am HKT

Geneva: Thursdays | 10.30am CET

London: Fridays | 10.30am BST

The Hong Kong and the Geneva Watches Weekly sales are now live and can be explored by category on a new dedicated platform on Sothebys.com/WatchesWeekly.