Guebly x The Limited Edition Partnership
Guebly is proud to announce its first partnership. Prestigious British retailer The Limited Edition has been chosen as the inaugural partner for showcasing the Swiss independent watch brand’s exceptional timepieces.
The craftsmanship of Guebly watches is the result of a collaboration with the esteemed Kari Voutilainen & Catin workshop, master hand-beveller Nathalie Jean-Louis, and Thomas Aubert, a renowned prototype watchmaker and recipient of the F.P. Journe Prize.
Launched just five months ago, in April 2024, in Geneva, the young brand has already gained rapid recognition with its debut watch, the “Prologue.” With a very limited production, each Guebly watch represents the outcome of a deep reflection on what a contemporary everyday watch should embody.
The Limited Edition: A British Partner of Excellence
Following the success of its “Prologue” watch among the most discerning collectors, Guebly is taking a significant step forward with this first partnership.
The Limited Edition is a crucial showcase and a pivotal part of Guebly’s growth strategy. In the coming months, the brand aims to combine direct sales to collectors who already appreciate its craftsmanship with a network of carefully selected retail partners worldwide – those who understand independent watchmaking and possess the expertise to convey the passion for handcrafted timepieces to a knowledgeable clientele.
We are honoured to collaborate with The Limited Edition, a partner who shares our passion for independent watchmaking and artisanal excellence. This opening marks a key milestone in our ongoing development,” says Adnane Kerd, founder of Guebly.
Founded in the UK in 2015 under the leadership of Pietro Tomajer, a veteran of the watch industry and member of the GPHG Academy, The Limited Edition has established itself as a reference in the world of rare and exclusive watches.
With a selection that includes prestigious names such as Armin Strom, Krayon, HYT, Laurent Ferrier, Lederer, ArtyA, and Trilobe, The Limited Edition is a distinguished partner for presenting Guebly watches among the best. This collaboration only highlights the two entities’ shared commitment to authenticity, passion, and exceptional craftsmanship in horology.
We are proud to welcome Guebly into our selection,” adds Pietro Tomajer. “This brand embodies the very essence of watchmaking craftsmanship. This collaboration offers the perfect opportunity to present our clients with watches that seamlessly blend tradition with modernity.”
The “Prologue”: An Everyday Timepiece with Exceptional Finishes
The “Prologue” is a unique creation. It represents the pinnacle of aesthetic pursuit for a timepiece designed for everyday life – discreet, elegant, and easy to wear, yet finished with the exceptional craftsmanship typically found only in the most prestigious brands.
Developed in close collaboration with the atelier of Voutilainen & Catin, hand-beveller Nathalie Jean-Louis, and prototype watchmaker Thomas Aubert, every finish and detail of the “Prologue” has been meticulously crafted to provide an unparalleled experience.
Its elegant case, top-tier finishes, and high-precision movement testify to the exceptional expertise of the artisans who contribute to Guebly’s success.
The Future of GUEBLY
The future of the Swiss independent watch brand GUEBLY is set to take another significant step forward, all while paying homage to retrograde complications. The brand’s goal is to explore every facet of watchmaking, both in design and technical aspects, while remaining true to a cohesive aesthetic.
Guebly’s next major reveal, the “Chapter 1” watch, is set to be unveiled in the coming months, marking an exciting new chapter in the brand’s evolution.
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