Industry News
Timekeepers Club / December 16, 2020

Panerai partners with Watchfinder & Co. to introduce luxury watch part exchange service

Luxury watch brand Panerai is introducing a new part exchange service to its clients in partnership with pre-owned watch specialist Watchfinder & Co. Participating in the thriving pre-owned watch market is a strategy adopted by the Florentine luxury watchmaker to support long term sustainability goals, watch durability and preservation of the brand’s heritage. Panerai is fully committed to partnering with watch specialist Watchfinder & Co. to further explore the potential of the pre-owned market, to protect the brand’s legacy and the longevity of its the most iconic timepieces.

Who is Watchfinder?
Watchfinder & Co. is the pre-owned watch specialist – with nearly 20 years’ part exchange experience they are the premier resource from which to buy, sell and partexchange pre-owned luxury watches. In 2002 they created the definitive pre-owned watch buying experience in the UK, and over the last 18 years we have developed into one of the most successful preowned watch retailers in the world. From bestsellers, through to more eclectic vintage and limited edition pieces, they offer over 4,000 watches from more than 70 luxury brands - all available online and via their network of boutiques and showrooms across France, Germany, Switzerland, the UK, the US and Hong Kong. With quality and dependability at the heart of their business; every single one of their watches is meticulously inspected, authenticated and prepared by a team of expert watchmakers in Europe’s largest independent service centre - accredited by 19 of the world’s leading watch manufacturers, including Panerai.

How does the new part exchange programme work?
Panerai has partnered with Watchfinder to make buying a brand new Panerai even easier. The new part exchange programme means watch lovers can now trade in one or more of their existing watches, putting its value towards a new Panerai. Customers are invited to visit their local Panerai boutique where they can get an instant estimate on their existing watch – they don’t even need to have the watch with them at this stage, but it does help. If they are happy with the estimated price range given to them in store, they will be asked to bring the watch, and any box and papers they have, into the boutique so it can be sent to Watchfinder’s manufacturer-certified service centre for a full appraisal and a final valuation. If the customer is happy with the final valuation, Watchfinder & Co. will buy their watch from them and put its purchase price towards the customer’s new Panerai. All very quick and simple.

Which watches can a customer choose for their trade in?
The part exchange service applies to all new Panerai watches whether that’s a Luminor, Luminor Due, Radiomir and Submersible.

Is this happening at all Panerai boutiques?
The service is available in Panerai boutiques across the UK, France, Germany, Switzerland, the USA and Hong Kong.

Is the trade in watch limited to specific brands?
From Rolex, Patek Philippe and Cartier to Audemars Piguet, IWC and Jaeger-LeCoultre; this new part exchange service applies to an extremely wide variety of pre-owned luxury watches (predominantly those manufactured within the last 25 years).
If a customer is unsure whether a watch they own is suitable for the trade in service they can contact their nearest Panerai team and ask.

What happens with the watches that are traded in?
Once Watchfinder has purchased the watch from the customer, their expert watchmakers will invest time returning it back to its best possible performance and appearance and then add it to their collection of over 4,000 luxury watches on sale via their website and boutiques, alongside a 12 month Watchfinder warranty. Ready and waiting for its new owner.

How can I find my nearest Panerai Boutique?
For more information on Panerai and its boutique please visit


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