Roger Dubuis First Experiential Virtual Boutique

Roger Dubuis has consistently demonstrated its penchant for excess and extravagance coupled with a fearless determination to challenge the rules, by a resolutely expressive and contemporary approach. This serial innovator mindset results from visionary engineers and incredible watchmakers combining their radical expertise with a daily obsession for designing and creating the future of Haute Horology.

Once again, Roger Dubuis pushes its boundaries bringing its retail experience to the digital space, where fine watchmaking aficionados can enjoy a truly immersive exploration through the Maison’s first ever virtual boutique.  

Inspired by Roger Dubuis Singapore’s flagship store at ION Orchard, the virtual boutique offers even more than what clients can experience in real life. As clients enter the virtual space, they will first be greeted by the familiar surroundings of the physical boutique, showcasing an exceptional collection of the Maison’s luxury timepieces.

Yet that will only be the visible part of their journey, as the experience will then continue with access to a ‘secret lounge’, where the whole experience can really begin. Once in that hidden space, the aesthetics of the virtual interface instantly changes into a playful game room displaying two different interactive zones that feature the brand’s territories of expression as well as a Manufacture tour section.

Starting with the Expressive Singularity zone, clients get to discover Roger Dubuis’ expressive and contemporary approach, the unparalleled technical expertise and unprecedented craftmanship of the Maison, driven as ever by an obsession for designing and creating the future of Haute Horology.

While in the Adrenaline zone, clients get to explore exclusive timepieces fuelled by thrills and emotions where the Maison has drawn inspiration from other cutting-edge industries, giving birth to iconic partnerships such as Lamborghini Squadra Corse and Pirelli.

Exciting? Wait to discover the last but most important part of this exclusive journey. The Maison’s aficionados will be transported in an instant to Geneva, for a private and exclusive Manufacture tour immersing them in the home of Roger Dubuis where the most excessive and extravagant timepieces are created. Alternatively, clients also have the choice to book a virtual walkthrough experience should they prefer to be welcomed by a friendly Roger Dubuis Ambassador taking them on a guided tour.