Sinn Spezialuhren at Watches and Wonders Geneva 2026

Sinn Spezialuhren from Frankfurt am Main will be participating in Watches and Wonders Geneva, the most important watchmaking event of the year, for the first time in 2026. From April 14 to 20, 2026, brands, retailers, journalists, and watch enthusiasts from all over the world will gather at the Palexpo -Geneva – right next to the airport – to experience the latest developments and trends in the “high art of watchmaking.”

The proven event format of the past remains unchanged: for four days, the Salon is open exclusively to industry professionals, followed by three days open to the general public. The event is complemented by a diverse program in the city center, offering extraordinary experiences around the art of watchmaking throughout the week.

For Sinn Spezialuhren, participation represents a special milestone: Watches and Wonders Geneva is considered the leading event for the international watch industry. With over 55,000 visitors and 60 exhibiting brands in 2025, and 66 exhibiting brands in 2026, it is the largest stage in the industry. It thus offers a unique opportunity to present new products in a high-calibre environment. In addition to international visibility, the event provides access to important multipliers: retailers, distribution partners, trade journalists and collectors. At the same time, the supporting programme ‘In the City’ creates direct emotional encounters with a broad audience.

For us, participating in Watches and Wonders Geneva is an important step,” explains Lothar Schmidt, owner of Sinn Spezialuhren. “We are delighted to present our company for the first time at this international leading event. We are convinced that our timepieces will inspire both professionals and watch enthusiasts alike.”

Among other things, the company will be presenting exclusive new products and cordially invites members of the press, customers and fans to experience the brand in person.

The event is organised by the Watches and Wonders Geneva Foundation, which is dedicated to promoting the art of watchmaking worldwide.