ArtyA Tiny Purity & Curvy Purity Tourbillon Qatar Editions

ArtyA pulls out all the stops for the Doha Jewellery & Watches Exhibition 2024. For its participation in the 2024 edition of this beacon event, ArtyA is showcasing two one-off creations inspired by two of its most sought-after timepieces of the moment. A dial, adorned with the colors emblematic of the State of Qatar, elegantly enhances the manufacture movement from the Geneva-based Maison. The handcrafted leather strap completes the delicate, refined tone-on-tone color scheme.

The celebrated Purity manufacture movement

The two unique timepieces presented today in Doha feature the two latest high-complication movements manufactured by the Swiss watchmaker: the Tiny Purity Tourbillon movement designed for the 39 mm sapphire case; and the Curvy Purity Tourbillon movement designed for the tonneau-shaped sapphire case. Both movements, born of the Purity collection, have come to symbolize ArtyA's mastery and savoir-faire in the realm of intricate watch movements.

The in-house caliber impresses with its performance, achieved through an oversized tourbillon – 18 mm in diameter and operating at 4Hz – driven by two parallel-mounted barrels. This considerable technical prowess, encapsulated in a mere 9 grams, ensures a power reserve of 72 hours. Beyond precision and reliability, the aesthetic appeal is equally compelling thanks to a fully skeletonized movement with the highest possible level of finishing, such as iron microblasting and hand-beveling.

Complementing these technical feats is a manufacture movement adorned with a watch face that is satin-finished and polished by hand. Chamfered and diamond-polished hour-markers enhance its legibility. The perfectly finished dial proudly displays the colors of Qatar, a welcoming land for ArtyA, as a tribute to the brand's friendly and fruitful collaboration with the emirate's retailer, Blue Salon. Already present alongside the renowned Mohammed Rasool Khoory & Sons in Abu Dhabi and Ahmed Seddiqi & Sons in Dubai, ArtyA now consolidates its prestigious presence in the Middle East with Blue Salon, based in Doha.

Sapphire mastery

These watch cases exhibit incredible scratch resistance due to the exceptional hardness of sapphire. Rated 9 on the Mohs hardness scale, sapphire is the third hardest mineral, surpassed only by diamond at a rating of 10 and moissanite at 9.5. This high level of hardness is why crafting a complete sapphire case to ArtyA's exacting standards is a time-consuming, intricate, and cost-intensive endeavor. It also showcases ArtyA’s creativity in pushing the boundaries of watchmaking, merging the unblemished clarity of sapphire crystal with a bold, avant-garde aesthetic, creating timepieces that are not only durable but also artistically compelling.

The Geneva watchmaking house, renowned for its wealth of experience and creative prowess, artfully plays with light and form to create captivating timepieces. Its mastery of sapphire has enabled the creation of watches in various shapes, from an elegant 39-mm round case to an original tonneau style with gracefully voluptuous curves. Each piece is a testament to the Maison’s ability to blend traditional craftsmanship with innovative design.

Hand-stitched artistry

For the Doha Jewellery & Watches Exhibition 2024, ArtyA called on the finest leatherworkers to work on two unique pieces, developed and produced exclusively for this special occasion. The guiding principle was to honor the host country in a modern and elegant manner. The result is an elegant and original strap in upcycled calfskin with a contemporary design and rich, deep colors, embodying a perfect blend of tradition and innovation.

Technical specifications

ArtyA Tiny Purity Tourbillon Qatar Edition

Unique, off-one piece

Case

• Material: Sapphire crystal
• Diameter: 39 mm
• Caseback: Open, screw-in
• Water-resistant to 3 ATM, equivalent to 30 meters (about 100 ft)

Movement

• Double barrel, skeletonized Manufacture tourbillon movement
• Conceived, developed and made in Switzerland exclusively by and for ArtyA
• Oversized tourbillon (18 mm in diameter)
• Improved chronometric reliability thanks to the double barrel system’s torque management for stable power delivery
• Frequency: 4 Hz (higher than usual for a tourbillon, ensuring greater stability)
• Power reserve of 72 hours

Functions/Indications

• Hours, minutes, seconds on the flying tourbillon

Strap and buckle

• Upcycled calfskin, pin buckle

MSRP

• CHF 125'000 / EUR 132'000 / USD 144'000 / QAR 537'500 (excl. taxes)

Technical specifications

ArtyA Curvy Purity Tourbillon Qatar Edition

Unique, off-one piece

Case

• Material: Sapphire crystal
• Dimensions: 38.5 x 43 mm
• Caseback: Open, screw-in
• Water-resistant to 3 ATM, equivalent to 30 meters (about 100 ft)

Movement

• Double barrel, skeletonized Manufacture tourbillon movement
• Conceived, developed and made in Switzerland exclusively by and for ArtyA
• Oversized tourbillon (18 mm in diameter)
• Improved chronometric reliability thanks to the double barrel system’s torque management for stable power delivery
• Frequency: 4 Hz (higher than usual for a tourbillon, ensuring greater stability)
• Power reserve of 72 hours

Functions/Indications

• Hours, minutes, seconds on the flying tourbillon

Strap and buckle

• Upcycled calfskin, pin buckle

MSRP

• CHF 135'000 / EUR 143'000  / USD 155'000 / QAR 580'500 (excl. taxes)

For more information, please visit artya.com