Louis Erard x Alain Silberstein Smile-Day

Make every day a smile-day! Watch your mood soar: choose from 7 emojis to boost your day! In this new collaboration with Alain Silberstein, Louis Erard brings joy to your days with a mood - transforming timepiece. Shape or share your mood at just a glance! Since 2019, Louis Erard has collaborated with Alain Silberstein’ joyful, arty, rebellious & non - conformist energy. Both break the mold and refuse to be labeled. If, just like them, you are not ready to be put in a box & know you are the one to choose how you see and live life, one of the 178 “Louis Erard x Alain Silberstein Smile-Day” is yours to claim! From neutral to radiant, from subtle smirk to beaming with joy, from monday blues to sunday sunshine, it’s your pick. The great thing is that you can always start over & move forward. 

Ready to turn those frowns upside down? With seven emoji faces to choose from, you can effort lessly dial up the positivity and brighten your day. Whether you're feeling a bit blue or on top of the world, simply select the face that matches your mood and watch the good vibes roll in. Yeah, there is definitely more deep sense and meaning behind... These faces.

French interior-architect-turned-watch-designer, Alain Silberstein is a pioneer, not just in his use of forms & colors but also in terms of having a single clear vision defining his work & remaining consistent throughout his life. These values & vision are widely praised, including through Manuel Emch’s words. 

Visionary, horological shaker and design iconoclast Alain Silberstein shares with Louis Erard a culture of disrupting conventions. We identify with his resilient and clearartistic vision. In watchmaking, seriousness is the norm, functionality, the usual drill. Since the 1980s, his bold, Bauhaus-inspired designs have challenged these norms with simplicity, rebellion, and fun whimsical quirkiness. Playfully twisting time, he injects are freshing positive artistic vision into watchmaking, staying true to what art, creativity, time...truly are...just the way we like it!

What seems like whimsy actually has deep ties with serious art and color theory. That’s where the Louis Erard collaboration once a gain reflects a brand culture. Through his words, Alain Silberstein explains how the Louis Erard collaboration is a celebration of the primary essence of time, in a clear, playful yet grounded design, where tradition is honored and boundaries are whimsically pushed. 

Simplifying means stripping down to the raw essence of forms and colors, tapping into the primal roots of creativity.That explains why I am sticking to primary colors as my go-to, enhancing readability with clarity. My designs may seem playful, but they're grounded ina profound understanding of art and color theory. My colored squares, circles and triangles pay homage to Kandinsky's exploration of the connection between primary colors and shapes, while echoing the bold aesthetic of the 1980s Memphis Groupin a boundary-pushing aesthetic take on timeless traditions. This perfectly sums up what we share and build together with Louis Erard.

Louis Erard x Alain Silberstein Smile-Day

In a 40mm microblasted grade 2 titanium & polished grade 5 titanium openworked round-shape case–flanked by arched bars that extend to form lugs – Silberstein’s distinctive signatures smile up your day! Featuring his trademark design elements since the 1990s, days are brightened with the iconic “Smile-Day” aperture at a 6 o’clock. The dial boasts Alain’s Bauhaus Kandinski-inspired 3 hands in a mix of primary colors and bold shapes: a red triangular hour indicator, a blue arrow-like minute hand and a yellow squiggly seconds. The crown features Silberstein’s red lacquered touch. The grey nylon strap and its hook & loop fastener system make adjustment easy. In a understated cool shade iconically known to connoisseurs as “Stahlgrau”, the grey transitions from glossy on the dial to bright on the strap.

What sets every Louis Erard collaboration apart?

Each asserts rebellious codes reflecting the brand's disruptive vision: merging the Swissness of artisans and artists, asserting simplexity both aesthetically and technically, daring to defy norms, breaking new ground and using the framework as a springboard. 

Why are collab’ timepieces limited to 178?

More than a mere number, 178 is a symbol of strength encapsulating the essence of “I chi ba” in chinese which means “standing strong together”. It's about the raw power of collaboration, embodying the Louis Erard brand culture, where there are no frills, just pure strength derived from unity and togetherness, constantly striving to improve.

Alain Silberstein

French interior - architect & designer turned watchmaker b. 1950

Renowned as the 'architect-watchmaker,' Alain Silberstein disrupts conventions with joy and whimsical quirkiness, infusing time with Bauhaus - inspired colors and shapes since the 1980s

Alain Silberstein started as an interior architect and designer in paris before becoming a watchmaker in besançon, france. He set up his own company at the end of the 1980s and his debut at basel in 1987 sent shockwaves through the industry, introducing a groundbreaking aesthetic characterized by thick round watches and vibrant primary colors – red, blue, yellow – a stark departure from conventional norms. He joined the narrow circle of swiss watchmakers behind the renaissance in mechanical watches.His work pays tribute to the bauhaus art movement, which traces its roots to Germany in 1919, and to major artists such as gropius, itten, moholy-nagy, kandinsky, klee, albers, bayer and mies van der rohe, all of whose works continue to influence graphic design, architecture and design in general. His infectious energy and signature smile embody his unwavering dedication to bold, primary-colored creations. Silberstein's playful spirit shines through in his whimsical dial designs, juxtaposing lightheartedness with the seriousness of his pioneering work. With resilience as his guiding principle, Silberstein's journey has been defined by unwavering commitment to his distinctive style, thus making him an icon in the colorful wat chmaking history. Despite the closure of his eponymous company in 2012, his legacy thrives through collaborations with brands like MB&F, Romain Jerome, and Louis Erard, from his workshop at the heart of French-Swiss watchmaking country. 

Louis Erard empowers those who dare to defy the status quo to own true craftsmanship.

Louis Erard disrupts the status quo, making artisanal craftsmanship accessible. Its artistic crafts timepieces defy tradition with a contemporary edge, shaped by boundary-breaking artisans. Since 1929, independence has fueled their fire, inspired by the untamed spirit of the swiss jura and building upon the iconic regulators and mechanical watches. Under Manuel Emch's leadership, louis erard prioritizes innovation over conformity and lasting excellence over rapid growth, forging a new path in watchmaking. Collaborating with visionaries such as Alain Silberstein, Olivier Mosset, and Sylvie Fleury, the brand transcends artistic boundaries, seizing and playing with new codes to design timepieces disrupting the very essence of time itself. 

Technical specifications

Louis Erard x Alain Silberstein Smile-Day

Reference: 75357TT03.BTT83

Limited edition of 178 pieces

Case

• Material: Microblasted grade 2 titanium & polished grade 5 titanium
• Diameter: 40 mm
• Lug width: 22 mm, lug to lug: 47 mm
• Thickness: 11.60 mm, 2 pieces
• Sapphire crystal with anti-reflective treatment on both sides, movement visible through the transparent caseback
• Alain Silberstein red lacquered signature crown with louis erard symbol
• Caseback engraved with “Louis Erard x Alain Silberstein 1 of 178"
• Water-resistant up to a pressure of 10 bars (100 m/330 ft)

Dial and hands

• Glossy grey, white transfers, signature Alain Silberstein day disc (“smiledays”) and date at 6 o’clock
• Flange: Glossy white, blue and red indexes, grey transfers
• Alain Silberstein signature hands: red lacquered hour hand, blue lacquered minute hand and yellow lacquered second hand

Movement

• Automatic, Sellita SW220-1 calibre, day/date at 6 o'clock
• Diameter: 11½’’’ lignes, ø 25.60 mm
• Height: 5.05 mm
• Number of jewels: 26
• Frequency: 28,800 vph (4 Hz)
• élaboré grade movement, meticulously decorated, special openworked oscillating weight with black lacquered louis erard symbol
• Power reserve of pprox. 38 hours

Functions/Indications

• Hours, minutes, seconds
• Mood of the day/date
• 3 central hands

Strap and buckle

• Grey nylon and microblasted grade 2 titanium
• Hook-and-loop fastener system for quick adjustment, functional catch spring bars allowing the strap to be changed quickly
• Dimensions: 22.70 mm width, 225 mm length, suitable for a wrist circumference of 140 to 200 mm

MSRP: CHF 4'000 (excl. taxes)

For more information, please visit louiserard.com