M.A.D.1 Red by MB&F

For the past 17 years, MB&F founder Maximilian Büsser has been creating other-worldly timekeeping machines - but Max has also been playing with a side project for a while now: creating a more accessible machine, under another label, but always with the crazy MB&F touch. The result: “M.A.D.1”.

The M.A.D.1's fully visible triple-blade, titanium and tungsten rotor winds one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the reliable Miyota 821A, flipped upside-down – a nod to MB&F's HM3 and HM8. Time is displayed laterally thanks to revolving hour and minute cylinders, engraved and boosted with Super-LumiNova.

The M.A.D.1 RED is priced at CHF 2'900 excluding tax. Interested in purchasing one? Pieces will be allocated thanks to a lottery open to everyone from March 22nd to April 5th. On April 6th, we will proceed with a random draw, and let you know whether the draw has been favourable to you – in which case we’ll ask you to place your order. Deliveries are planned between September and December 2022.

Lottery tickets and the M.A.D.1 RED are limited to a maximum of one per person. Worldwide shipping is offered free of charge. Local customs duties and other taxes applicable in the country of delivery are borne by the buyer.

Technical specifications

M.A.D.1 RED by MB&F

Limited edition

Case

• Frame material: Stainless steel
• Diameter: 42 mm
• Thickness:  18.8 mm
• Sapphire crystal on top, main section in mineral glass
• Water-resistant to 30 meters (90 ft / 3 ATM)

Movement

• Inverted Miyota 821A automatic movement with winding rotor on top and lateral time display system
• Revolving hour and minute rings in aluminium alloy, engraved numbers with Super-LumiNova
• Winding rotor in titanium and tungsten, Super-LumiNova highlights
• Frequency: 21'600 vph (3 Hz)
• Power reserve of 60 hours

Functions/Indications

• Hours, minutes

Strap and buckle

• Black calfskin leather with red stitching
• Folding buckle in stainless steel

MSRP: CHF 2'900 (excl. taxes)

After the priority orders, the remaining pieces available will be distributed through a lottery. Link to the lottery