Timekeepers Club / June 16, 2021

MB&F M.A.D.1 Blue Edition

For the past 16 years, MB&F has been creating other-worldly horological machines; MB&F founder and creative director Maximilian Büsser loves creating these insane mechanical timepieces, as complex as they are limited. Nonetheless, Max has been playing with a side project for quite some time now: creating a machine that is more accessible, under another label, but always with his crazy touch. The result is finally here: the “M.A.D.1”. 

The typically MB&F lateral time display is obtained thanks to two aluminium alloy cylinders for the hours and minutes, engraved and boosted with Super-LumiNova. The 42mm case is in stainless steel.

What makes this M.A.D.1 special? As you’ll see in the video below, the fully visible automatic winding rotor – the star of the show! – but also the lateral time display, as shown in the photos. MB&F has selected one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the well-known and reliable Miyota 821A, which we flipped upside-down – a nod to HM3 and HM8 – to showcase a pretty crazy triple-blade winding rotor, crafted in titanium and tungsten.

The M.A.D.1 is reserved in priority for the partners who have been conceiving and manufacturing MB&F watches for the past 16 years, “Friends” and members of The Tribe, who have supported the atelier from the beginning by adopting its creations. 

If you are a member of the tribe and the M.A.D.1 has a place in your collection and you would like to place an order, please visit; you can also see the piece at the M.A.D.Gallery in Geneva. The price is CHF 1'900 + VAT, and the pieces will be delivered between July and December.

Technical specifications

MB&F M.A.D.1 Blue Edition

Available only to members of the MB&F "Tribe"


  • Material: Stainless steel
  • Diameter: 42 mm
  • Thickness: 18.8 mm
  • Glass: Sapphire crystal on top, main section in mineral glass
  • Water-resistant to 30 meters

Time display

  • Lateral time indication
  • Blue aluminium hour cylinder
  • Grey aluminium minute cylinder
  • Pointer between the bottom lugs
  • Engraved numerals filled with Super-LumiNova


  • Inverted Miyota 821A automatic movement with winding rotor on top and lateral time display system
  • Revolving hour and minute rings in aluminium alloy, engraved numbers with Super-LumiNova
  • Winding rotor in titanium and tungsten, Super-LumiNova highlights
  • Frequency: 21,600 vph (3 Hz)
  • Power reserve of 42 hours

Strap and buckle

  • Light grey calfskin leather
  • Folding buckle in stainless steel

MSRP: CHF 1'900 

For more information, please visit


Leave a comment

You must be logged in to post a comment Login / Sign up