Timekeepers Club / June 25, 2023

Singer Reimagined 1969 Chronograph 40mm and 1969 Timer 40mm

Singer Reimagined timepieces are by definition a love letter to the vintage design of iconic 60’s and 70’s timepieces, now enhanced by functional improvements and state of the art horological engineering.

The idea that started the brand was reimagining one of the most iconic watch movements from that specific era: the Automatic Chronograph. The first three, and very iconic, automatic chronographs were, in fact, released in 1969. Chronomatic, El Primero and Caliber 6139 were publicly launched that very year.

1969 will be remembered as a year rich in incredible events, stories, discoveries, with culture-altering events like Woodstock, the Moon landing, Abbey Road - Beatles’ final album, and the first Concord flight, just to mention a few. A year that became iconic and meaningful for many reasons.

Singer Reimagined decided to celebrate that fantastic year by introducing a new product line named 1969. A new watch collection designed as Singer Reimagined could have conceived and released it, in that precise year!


1969 Chronograph is the quintessential expression of Singer Reimagined high-watchmaking approach, featuring the most recent version of the famous Agengraphe caliber. A new time display, enhanced readability and the award-winning 60 hours chronograph function taking central stage on the dial. All of this condensed to only 40mm.

1969 Timer represents the ultimate example of complexity distilled to its purest form. An intricate zero-reset system combined with a flyback device is the hidden technical gem behind this three-hands timepiece. A simple push of the button at 2 o’clock allows for lightning fast elapsed-time measurement using the central second hand of your watch.

The design

The design pays tribute to the style of that era even further. A new watch case, smaller dimensions and revised displays are coupled with a brand-new metal band. The quintessential elements for the icon to be, for men and women. A new model combining wearability, a strong personality and an elegant, distinctive style.

The watch case

The case size of the new Singer 1969 collection is 40mm. A sober and stylishly design to fit every wrist. A development in design based on well-researched ergonomic and functional considerations.

Stainless steel is the material we chose for the case. Solid, preciously finished and an ever classic. Brushed surfaces and polished edges, a Singer signature, are meticulously executed to provide a jewel-like appeal.

The two-pieces case features a domed glass-box sapphire crystal, providing an instant retro-look reminiscent of classic timepieces. The vigorous curves of its shape are underlined by mirror-polished edges providing dynamism and velocity.

A daring design that recalls the iconic chronographs from the 60’s and 70’s

The metal bracelet

The stainless-steel bracelet is composed of two contrasting elements. The edgy brushed “H” links are designed after racetracks’ curbs shape, providing a contrasted and vibrant effect. In contraposition, the rounded polished center links bring smooth reflections and sparkles of light. This combination ensures exceptional wearability and comfort. The brushed sloping facets are complemented by polished chamfers, visually extending the case profile with polished edges – a brand signature feature.

Tapering from 22 to 18mm, the new bracelet, incorporating an adjustable fitting system housed in the folding clasp, is perfected for the widest array of wrists. The microadjustment mechanism, with 21 steps to precisely adapt the length of the bracelet by up to 2cm, allows an optimal fit, be it for gents’ or ladies’ wrists, without having to take the watch off.

The stainless-steel clasp cover, engraved with the brand’s logo, features a fine brushing on the upper surface and mirror-polished edges. It is released by a pair of push pieces.

The dials

Executed in a very deep and precious piano-black lacquer finish, dials are enriched with an applied signature golden crown ring, adding an iconic and unexpected detail which complements the sobriety and functional minimalism of the graphics.

The mechanisms

The movements, AGH 6365 and AGH 6363, are a re-engineered version of the award-winning Agengraphe and the versatile Flytrack, featuring updated displays to enhance functionalities and to fit their new 40mm housing. Both movements are engineered and produced to unique Singer specifications by Agenhor.

1969 Chronograph 40mm

The central dial displays the chronographic information in pure Singer style. Seconds, jumping minutes and jumping hours hands are centrally mounted and all point to the same base-60 scale. Singer chronographs are the only ones allowing event tracking of up to 60 hours.

Time-of-the-day indication is displayed on the bottom side of the dial, via two disks rotating underneath the dial surface. Disks graphics and time indication arrows are executed in SuperLuminova®

The 72h power reserve is complemented by an hidden automatic winding system, positioned underneath the dial, which leaves an unobstructed view of our beautifully finished intricate caliber 6365 counting 491 different components and 56 jewels.

Column wheel chronograph with three exclusive patents including the hybrid proprietary Agenclutch clutch system. 10 ATM / 100m water resistance.

40mm diameter, 15.6mm thickness, Caliber 6365 Limited production of 50 pieces in 2023. Price 51’000 CHF before local taxes. 

1969 Timer 40mm

The new three hands watch features, for the first time at Singer, a more traditional time display. Despite the very sleek and minimal design it features a twisted function consisting of the zero-reset – flyback system allowing to use the central sweeping seconds hand as a smart and intuitive one-minute counter.

The pusher at 2 o’clock allows to reset and restart timing quickly without needing to go through the traditional sequence of start-stop-reset. This system offers the opportunity to execute instant and sequential measurements, without interfering with watch timekeeping. A proprietary clutch system allows the central seconds hand to be dissociated from the movement, while kept still, and to be reengaged for motion as soon as the push button is released.

Calibre 6363, 237 components, 37 jewels, manual-wound mechanism providing three days (72 hours) power reserve. 10 ATM / 100m water resistance. 40mm diameter, 15.6mm thickness Limited production of 50 pieces in 2023. Price 29’900 CHF before local taxes. 

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