TAG Heuer celebrates its history with 10 exhibitions in 10 cities

TAG Heuer is celebrating more than 150 years of history and its unique heritage in watchmaking with an unprecedented exhibition, the Heuer Globetrotter.

For two weeks from the 16th September, ten TAG Heuer boutiques across the world will each exhibit a themed collection featuring vintage Heuer models from the Manufacture museum in La Chaux-de-Fonds, as well as pieces loaned by local collectors.

A total of 400 pieces will be exhibited simultaneously in 10 countries with 10 specific themes.

From the 16th to the 30th September, collectors, fans of the brand and those who are simply curious will be able to discover unique pieces from the brand's history.

Each city will have a specific theme within the exhibition: Paris – the classic Heuers; Geneva – the major inventions; Munich – the military watches; Venice - cars and timekeeping; Dubai – sailing and diving; Hong Kong – cars and drivers; Sydney – multisports; Tokyo – design through history; Miami – design; and Singapore – Formula 1, where the exhibition will be launched on September 13th in the presence of the Brand Ambassador Patrick Dempsey.

For each participating boutique, TAG Heuer has chosen one key collector to select the twenty pieces to be exhibited from among other local collectors.

Monaco - Paris

Mikrograph - Geneva

Bundeswehr - Munich

Autavia - Venice

Mareograph - Dubai

Indianapolis - Hong Kong

Ring Master - Sydney

Time of Trip - Tokyo

Camaro - Miami

Carrera Gold - Singapore

The event will be launched as part of an initiative to reinforce and showcase TAG Heuer's rich history, conceived by TAG Heuer CEO Jean-Claude Biver in 2015. Since then, heritage has become one of TAG Heuer's four pillars of communication, along with sport, lifestyle and art/music.

TAG Heuer's heritage is one of the strongest and most important of all the Swiss watch brands. Based in La Chaux-de-Fonds for 150 years, TAG Heuer has an important role in taking Swiss watchmaking to new levels of accuracy and performance.

The Heuer Atelier in Brugg, the hometown of founder Edouard Heuer, in the 1860s

The Heuer building in Bienne in the 1960s

The TAG Heuer headquarters in La Chaux-de-Fonds