GPHG 2020 Iconic Watch Prize: Bvlgari Aluminium Chronograph

Jean-Christophe Babin, CEO of Bulgari, winner of the Iconic Watch Prize 2020

The new Bvlgari Aluminium watch 2020 reignites the fire lit back in 1998 by the first-generation models. More than 20 years have gone by, it has remained vibrantly alive in watchmaking memory. Flashback: in 1998, Bvlgari – a jewellery brand at the top of the pyramid of major luxury stakeholders – presented a collection made from very unexpected materials. Aluminium and rubber, in a highly graphic combination of black and white, composed the most innovative, modernist casual watch of the decade that was drawing to a close.

By incorporating unconventional materials, Bvlgari was a pioneer in reinventing the idea of luxury, propelling it into the future with signature elegance and daring. The new Bvlgari Aluminium Chronograph watch is smart and cool, immediately recognisable as part of the Bvlgari DNA while embodying sophisticated, sporty and modern expression: more than 20 years later, it remains a natural-born provocateur that stands out from current watchmaking codes. Crafted in aluminium and rubber, it redefines what a luxury object and sport watch can be.

Technical specifications:

Bvlgari Aluminium Chronograph

Reference: 103383

Case

Material: aluminium

Diameter: 40 mm

Thickness: 11.1 mm

Water-resistant to 100 meters

Dial and hands

Grey with black counters

Movement

Self-winding mechanical

Frequency: 28,800 vph

Power reserve of 42 hours

Functions: hours, minutes, seconds, date, chronograph

Strap and buckle

Rubber strap and pin buckle

MSRP: CHF 4'000