Blancpain opens two new Boutiques in China

The cities of Shenzhen and Hangzhou have recently celebrated the opening of two new Blancpain Boutiques, unveiling for the first time in China the Brand's latest store design concept.

These new Shenzhen and Hangzhou Blancpain Boutiques are located in the high-end Mix City shopping malls, featuring the most prestigious international brand names. The Blancpain Manufacture is proud to welcome its clients in a redesigned retail environment subtly associating modernity and authenticity in line with its adage "Innovation is our tradition".

Blancpain's new interior concept is characterised by streamlined furniture, noble cherry woodwork and a light oak parquet flooring, enhanced by sophisticated lighting and refined decorative details. In particular, a majestic structured metal chandelier and a watch sculpture in resin and Burgundy stone throne in the main sales room. Opened to the outside, the Boutique's front entrance façade features showcases in laminated glass reflecting Blancpain's traditional wooden windows in a contemporary way. This new store arrangement offers a luxurious and cosy atmosphere, distinctive of Blancpain Boutiques.

By entering the doors of these two new shops, visitors are invited to discover Blancpain's horological know-how - perpetuated since 1735 - through the variety of its collections and mechanical movements entirely produced in its Manufacture situated in the Swiss Vallée de Joux. The shop's windows display several new models comprised of the Fifty Fathoms Bathyscaphe Chronographe Flyback diver's watch, or the limited edition timepiece Fifty Fathoms Bathyscaphe Day Date Desert Edition, among others.