M.A.D.Editions

Maximilian Büsser and the MB&F team debut the fifth edition in the M.A.D.Editions story at Geneva Watch Days, continuing to craft more accessible timepieces that nod to the thrill of the mechanical art universe: introducing the M.A.D.1S.

Legendary French artist and designer Jean-Charles de Castelbajac (JCDC) turns his hand to watchmaking, becoming the first creator to collaborate on a M.A.D.1.

After the original M.A.D.1 Blue (“Friends and Tribe Edition”) and the M.A.D.1 RED, the M.A.D.1 GREEN joins M.A.D.Editions’ colourful series in September 2023. With this new choice of vivid mint green, fans and collectors who haven’t been able to acquire their own M.A.D.1 yet, will get another chance – with a little bit of luck – to be picked and join wearers of the blue and red models.

To celebrate 30 years of collaboration and friendship between Maximilian Büsser and the Corvo family, a commemorative edition of a brilliant watch, recently awarded at the GPHG, will be produced: the M.A.D.1 GMT Milano Edition which the boutique, inspired by the initiative behind the M.A.D.1 project, will be dedicating to its client friends.