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Maurice Lacroix

Maurice Lacroix AIKON Automatic Bronze Limited Edition

Timekeepers Club / April 23, 2024

The new AIKON Automatic Bronze capitalizes on the metal’s inherent synergy with brown to exude elegance with an edge. Here, the dial’s Clous de Paris pattern with a fumé gradient, alongside restrained stick indices, not only adheres to the collection’s established aesthetic codes but also advances them. Limited to 888 pieces.

Maurice Lacroix Masterpiece Skeleton Label Noir

Timekeepers Club / March 20, 2024

Created in partnership with Label Noir, Maurice Lacroix unveils a new version of its Masterpiece Skeleton. The Masterpiece Skeleton Label Noir, limited to 288 pieces, showcases the creativity of both brands and the wisdom of being inventive.

Maurice Lacroix AIKON PVD Limited Edition

Timekeepers Club / January 23, 2024

Maurice Lacroix unveils the AIKON PVD which is offered in two variants, both limited to 888 pieces each. As the name suggests, the case of each model is executed in PVD, exhibiting a metallic sheen. Furthermore, each dial is endowed with a Clous de Paris motif.

Maurice Lacroix Aikon Skeleton Urban Tribe

Timekeepers Club / August 22, 2023

A couple of years ago, the brand from the Franches Montagnes, released the AIKON Urban Tribe, a model that swiftly sold out. Now, Maurice Lacroix is pleased to unveil another daring creation, subscribing to the Urban Tribe design, but presented in skeleton form.

Maurice Lacroix Only Watch 2023

Timekeepers Club / August 15, 2023

Only Watch, the biennial auction of one-off luxury watches, returns in 2023 and promises to be bigger and better than ever. Maurice Lacroix has been a longtime supporter of the charity and returns this year with a remarkable creation housed in a sapphire crystal case.

Maurice Lacroix Pontos S Diver Collection

Timekeepers Club / May 25, 2023

Maurice Lacroix unveiled the new PONTOS S Diver, a watch that’s not afraid of getting its hair wet. Revisiting the first generation model of 2013, the Jura-based brand has created a divers’ watch incorporating numerous enhancements while still retaining the spirit of the inaugural model, especially its iconic design.

Maurice Lacroix Pontos Day Date 41mm

Timekeepers Club / March 14, 2023

Consistent with Maurice Lacroix’s unrelenting pursuit of continuous improvement, the latest Pontos Day Date is not only better, it now comes in new packaging made of #tide Ocean Material®, helping to make the seas that little bit cleaner. Moreover, each watch, whether worn on a strap or bracelet, upholds the brand’s reputation for delivering high perceived value.

Maurice Lacroix Pontos Chronograph 43mm

Timekeepers Club / March 1, 2023

The Jura-based brand has revisited its highly popular model, the PONTOS Chronograph 43mm, releasing four new references. Sunbrushed dials, presented in a choice of black or gunmetal grey, can be paired with a leather strap or 3 rows bracelet.

Maurice Lacroix Aikon #tide Mahindra

Timekeepers Club / February 1, 2023

Maurice Lacroix continues to work closely with Mahindra Racing in 2023. Building on their common values, in particular their shared desire to make the world a little greener, the two firms are pleased to unveil the new AIKON #tide Mahindra.

Maurice Lacroix Aikon Master Grand Date Black

Timekeepers Club / November 15, 2022

In 2021, Maurice Lacroix launched the AIKON Master Grand Date, a watch uniting the mechanical virtuosity of the Masterpiece collection with the AIKON’s urban design language. Now the brand is pleased to announce the release of a new version of this latter model, the AIKON Master Grand Date Black, a timepiece which stylishly juxtaposes black and white tones.

Maurice Lacroix AIKON Venturer 38mm

Timekeepers Club / October 24, 2022

Maurice Lacroix has created a new AIKON that’s perfectly at home in an urban landscape or when venturing beyond the city. Housed in a new 38mm case, this latest model is unisex, fits most wrist sizes and proves highly versatile.

Maurice Lacroix Aikon Skeleton TimeForArt Edition

Timekeepers Club / October 15, 2022

Maurice Lacroix is pleased to unveil a unique watch that will be auctioned in support of Swiss Institute and TimeForArt, the first-ever benefit auction to support contemporary art and artists.

Maurice Lacroix Pontos Day Date

Timekeepers Club / September 4, 2022

A colour palette of khaki and black may imply a desire to hide from attention, however, the new PONTOS Day Date reverses this idea. With its interesting blend of contrasting shades, this new model stands out, especially within an urban landscape.

GWD 2022 Maurice Lacroix Pontos S Chronograph

Timekeepers Club / August 30, 2022

Maurice Lacroix now unveils a new interpretation of its popular model, the PONTOS. Endowed with chronograph, day and date indications, sumptuous details and a scratch-resistant ceramic bezel.

Maurice Lacroix AIKON #tide Benzilla

Timekeepers Club / July 2, 2022

Maurice Lacroix continues to spread the word about its ground-breaking watch, the AIKON #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla.

Maurice Lacroix AIKON Quartz Chronograph King of the Court Special Edition Titanium

Timekeepers Club / June 22, 2022

In July 2021, Maurice Lacroix announced it was the Official Timekeeper of the King of the Court (KOTC). Now, building on its relationship with KOTC, the Swiss brand has produced a special edition AIKON watch, an ideal companion for individuals seeking their own route to success.

Maurice Lacroix Aikon Skeleton 39mm

Timekeepers Club / April 28, 2022

Maurice Lacroix unveils its latest timepiece, the AIKON Skeleton, a model inspired by urban architecture.

Maurice Lacroix Aikon Quartz Tide

Timekeepers Club / March 21, 2022

Prepare to be dazzled! Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours.

Maurice Lacroix AIKON Master Grand Date Only Watch 2021

Timekeepers Club / July 30, 2021

This is manifest with the Maurice Lacroix AIKON Master Grand Date Only Watch 2021, presented in a 47mm case formed of carbon fibre, formerly used on a Mahindra Racing car, and black DLC stainless steel.

Maurice Lacroix – Official Timekeeper of the World Triathlon Championship Series

Timekeepers Club / April 30, 2021

Maurice Lacroix AIKON Master Grand Date

Timekeepers Club / April 6, 2021

Maurice Lacroix x Label Noir AIKON Automatic Limited Edition

Timekeepers Club / November 27, 2020

Maurice Lacroix AIKON Mercury was selected by the Grand Prix d'Horlogerie de Genève to compete in the "Petite Aiguille" category!

Timekeepers Club / September 2, 2019

Maurice Lacroix AIKON Mercury for Only Watch 2019

Timekeepers Club / July 2, 2019