Time to Watches

In 2026, Time to Watches becomes a watchmaking Village. Beyond the Villa, the experience unfolds across a network of living spaces - Lodge, Annex, Cellar, Garden and Brand Pavilions - guiding visitors through a curated journey. A format that celebrates independent watchmaking, while fostering genuine connections in a relaxed, human-scale environment.

COUTURE and Time to Watches are pleased to announce that they have joined forces to bring a curation of luxury timepieces to Wynn Las Vegas, beginning with the 2026 event.

Time to Watches has set a new standard. The combination of its strategic location near Palexpo, relaxed atmosphere, elegant décor, and the creativity of its exhibitors made the event truly exceptional. From April 1 to 6, 9’500 visitors walked through the doors, a 35% increase compared to last year.

In 2025, Time to Watches moves to the iconic Villa Sarasin, marking an exciting new chapter just steps away from Palexpo. With newcomers like Krayon, Beauregard, BREVA GENEVE, GUEBLY, Laine, Lorige, MING, TAOS, and others, the event now showcases over 70 independent brands.

The next Time to Watches event will take place from April 10th to April 14th, 2024, in Geneva city center. Save the date!