An example of the revolutionary Singer Track1 chronograph set a record auction price for the brand yesterday at the Phillips Geneva Watch Auction XI. The Singer Track1 Prototype sold for CHF 52’500 including buyer’s premium. Singer Track1 Prototype, unique piece. This was the first major public watch auction of 2020 and despite the global disruption caused by the C-19 pandemic, the result shows the recognition the Geneva-based watch brand has gathered from collectors since it was founded in 2017. The watch sold at Phillips Geneva Watch Auction XI is of particular interest as it represents an important step in the evolution of Singer as a watch brand and underlines the brand’s established position as a part of the highwatchmaking world.
The wider Singer company was born over a decade ago in California and forged its reputation among drivers with beautifully executed, bespoke restorations of air-cooled Porsche 911s for a global group of discerning owners. Singer’s work in the automotive world has been guided by a simple philosophy: A Relentless Pursuit of Excellence.
Three years ago, the same philosophy was applied outside the world of cars for the first time as Singer launched its watchmaking arm, Singer Reimagined. As with its automotive endeavours, Singer approached its chosen subject matter as a passion project – the pursuit of a definitive vision for the sports chronograph - paying equal attention to iconic aesthetics and cuttingedge technical performance. The result was the Track1, which went on to win the GPHG Chronograph prize in 2018. 4 Form follows function, with a radical focus on legibility through the centralized display of all the chronograph functions thanks to a revolutionary movement.
The watch presents a formidable technical specification that seeks to celebrate the beauty and complexity of the chronograph. Breaking with the convention that separates chronograph functions into multiple small registers, Track1 places elapsed time functions front and centre. Three concentric registers record seconds, minutes and hours on the main dial. Meanwhile, time of day moves to the two roating outer discs, read against a indicator on the outer dial. This reimagining of the chronograph is made possible by the revolutionary Agengraph movement, developed in collaboration between Singer and master watchmakers, Agenhor. The technical brilliance of the movement is highlighted by the iconic case design from celebrated watch designer Marco Borraccino. Clever restacking of the movement allows the full mechanical beauty of the movement to be seen, unobscured by the rotor. Twin pushers control chronograph functions while the dial and hands echo the iconic Porsche 911 tachometer.
Notes Marco Borraccino, Managing Director of Singer Reimagined: “I’m delighted with this auction result. It underlines that Singer is here and established as an exciting and innovative watch-making company, with real interest for the collector. The Track1 was an immensely challenging watch to develop and produce, breaking new technical ground while never forgetting the importance of aesthetic excellence. I’m so pleased that this important piece of our history has been recognized. My thanks go to Phillips Watches for their ongoing mission to present the finest collectors timepieces to a global audience.”
Notes Rob Dickinson, Founder and Executive Chariman of Singer Group Inc. “For ten years Singer has pursued our philosophy with single-minded determination. The Relentless Pursuit of Excellence was first applied to iconic automobiles and it has now been successfully applied to another subject close to our heart – watchmaking. We set out to create another definitive piece of design and to have this successful auction result follow the GPHG award from 2018 is a tremendous validation of Singer’s work together with Agenhor. I hope this watch brings its new owner enormous pleasure. It was designed and made with passion.”
Notes Alex Ghotbi, Head of Sales, Phillips Watches: “The interest in the Singer Reimagined Track1 Prototype was incredibly strong from the get go and the final sale result of 52’500 CHF attests to the innovative strides of its timeless design and cutting edge movement. It is incredible how far Singer Reimagined has come only a few short years following its creation talking to watch aficionados and petrol heads alike. At Phillips watches, we strongly believe in the future of independent watchmaking and the Track1 is the acme of what contemporary horology can offer at its most exciting.
Singer Track1 Prototype
Strap and buckle