Following Rolex, Patek Philippe, Chopard, Chanel and Tudor, The LVMH Group has announced it's watch brands, Bulgari, TAG Heuer, Hublot and Zenith, will leave Baselworld.
“The Swiss watch Manufactures belonging to the LVMH Group, the world leader in luxury, have in turn decided to leave Baselworld in order to join the other flagship brands of the Swiss watch industry in Geneva from 2021 onwards,” says the statement, released this morning.
“Grouping the entire Swiss watch industry in a single location, Geneva – the historical capital of watchmaking – and around a single date, is a major opportunity to at last revive a sector that all too many divisions and divergent interests have weakened compared to the rest of the luxury sector in which Bulgari is active and that is making much faster progress, “says Jean-Christophe Babin, CEO of the Bulgari Group. “We are looking forward to going to Geneva in April 2021, even though we still need to define the terms of our participation, which we will specify in the coming weeks.”
Breaking News | LVMH Group leaves Baselworld